Peter Reineck Associates

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strategies for sustainable growth

Sustainable growth of market cap is driven by strategies which take the total system into account: politics, environment, society and technology, as well as economics.

The purpose of marketing is to increase the

market capitalisation of the company.

Peter Reineck

Expertise

Strategic Planning
Marketing Strategy Development and Implementation
Market and Business Assessments
Improvement Processes

A wealth of experience in chemical industry commercial operations

Domestic and export sales and sourcing, marketing and business development with major chemical companies in Canada, the UK, and international markets; strategic planning; and, financial and industry-wide analysis. Accomplishments include market share gains; operating improvements; major contract negotiations; market assessments; and, marketing strategy development and implementation.

Assignments

The primary focus has been on business management, industrial marketing and sales, and business development for manufacturers and distributors in the chemical and related industries. Other assignments related to due diligence and appraisals of a company's commercial contracts and market position, and technology and licensing. Increasingly involved as a business advisor in providing business support services to companies in the chemical industry for development and implementation of growth strategies.

Some recent projects:

Founded Nuplas to produce PLA (polylactide) in the UK
Scoping Study for UK PLA production (2009)
Techno-economic feasibility study of UK PLA production (2008)
Feasibility study for integrated post-consumer waste plastic recycling complex (Petagain project, 2008-2009)
Global long term outlook for petrochemical feedstocks
Update of maleic anhydride global market study and database

Based in UK and Canada

Has been based in York UK since November 2004, after more than 20 years in the North American chemical industry, most recently as a consultant to a number of Canadian and USA clients.

Peter Reineck Associates Limited

Peter Reineck Associates Limited is registered in England as Company No. 5351354